9/16/2005 12:54:00 PM
Posted by Marissa Mayer,
Director of Consumer Web Products
If you do a Google search on the word [
failure]
or the phrase [
miserable
failure], the top result is currently the White Houses official biographical
page for President Bush. We've received some complaints recently from users who assume
that this reflects a political bias on our part. I'd like to explain how these results
come up in order to allay these concerns.
Google's search results are generated by computer programs that rank web pages in large
part by examining the number and relative popularity of the sites that link to them. By
using a practice called
googlebombing,
however, determined pranksters can occasionally produce odd results. In this case, a
number of webmasters use the phrases [failure] and [miserable failure] to describe and
link to President Bush's website, thus pushing it to the top of searches for those
phrases. We don't condone the practice of googlebombing, or any other action that seeks to
affect the integrity of our search results, but we're also reluctant to alter our results
by hand in order to prevent such items from showing up. Pranks like this may be
distracting to some, but they don't affect the overall quality of our search service,
whose objectivity, as always, remains the core of our mission.